What saves the song, however, is the very thing “.” lacked: 30 more seconds for one more raw, energizing chorus.Įven when Ulven does stretch herself out to other genres, the results are often mixed. The bridge, for example, is an especially stagnant moment as the production takes its foot off the gas and Ulven’s voice drops out. “You Stupid Bitch” – a straightforward guitar-propelled anthem that would hold its own against other indie-rock contemporaries like beabadoobee – falls victim to the same fate of uninventiveness. The only difference is that “.” retroactively adds twinkling piano keys and The Lumineers-esque hand claps to Ulven’s broken yearning. Take “.”, which has the same gauzy dream-pop feel of her past work, such as “say anything” from her first EP. Fittingly, Ulven takes her signature viscerality, the same one that defined 2019’s “dead girl in the pool.” and dials up the shock and gore of her inner monologue to the max: “I get intrusive thoughts like cutting my hands off / Like jumping in front of a bus.” But unfortunately, most of the album fails to raise to the same risk-taking stakes. It’s an ambitious start that finds Ulven almost veering off into the territory of hyperpop, a viral genre of sensory overload electronics that has been popularized by Charli XCX and TikTok-ready lip-sync snippets. “Serotonin” opens up the album with a shot of pure adrenaline, vacillating between sparse guitar flicks and bloated carsick synths. Girl in red is expanding the color palette of her music.Īfter the viral success of her breakout single “i wanna be your girlfriend,” the Norwegian singer-songwriter, also known as Marie Ulven, has released her debut album, “if i could make it go quiet.” Co-produced by Matias Tellez, the record is an introduction to a new side of Ulven, laden with distortion and experimenting with genres like hyperpop and house that go beyond her past EPs, while foregrounding her distinct songwriting voice of blunt, biting lyrics.
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